I have been a Rand Fiskin fan for a long time. His Whiteboard Friday series taught me more than everything else I have read or watched in the SEO game.
But this series of tweets perfectly articulates what we are going for with our content marketing strategies. Yes, we use Facebook ads and yes, we use some Google paid search, but not before we lay down a solid foundation of educational content, and not unless we have a long-term content marketing plan in place.
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