Comfort Media Group:
Origin Story

Ron Musser was an HVAC contractor being bombarded by shiny objects and conflicting advice from every angle. He was ready for a change.

Don Lafferty was an experienced traditional  marketing professional on the leading edge of the emerging digital and social media space, but he was on his own and struggling to scale his business. 

When Mike Gospadarek introduced them, Comfort Media Group was born; a digital marketing company with an intimate understanding of the challenges of HVAC contractors, focused completely on the goals of HVAC contractors, 

Now, through collaborative partnerships with Mitsubishi Electric, Carrier, The Unico System and a number of HVAC equipment distributors, Comfort Media has grown to become the digital market partner for contractors targeting aggressive growth.

CMG is a HubSpot Gold Partner, managing implementation of marketing automation  across a wide spectrum of contractors of all sizes.

Marketing Pro

Don Lafferty Sr. 

Don spent over 20 years as a sales and marketing executive in the high tech manufacturing space before becoming a leader in the emerging digital and social media space back in 2005.

When Ron Musser hired Don to help ECI Comfort with Facebook advertising, they knew they were onto something big.

He continues to lead in the digital marketing space focusing on the unique challenges of HVAC contractors nationwide.

HVAC Expert

Ron Musser

After spending almost 30 years in the HVAC and home heating oil business, Ron founded Comfort Media group with Don Lafferty and Mike Gospadarek in 2012 with the goal of making effective, common-sense digital marketing accessible to other HVAC contractors.

He is CMG's subject matter expert and speaks at industry events nationwide, showing other HVAC contractors what he's learned in the digital marketing trenches.

Director of Operations

Don Lafferty Jr.

Don Jr. is all about service, internally and externally. He is our lead HubSpot power user and customer relationship manager as well as our Director of Ops.

Creative Wizard

Dan Kelly

Dan is the video production manager for CMG. He also dabbles in things like graphic design and web development.
 

Writing, Research, Etc.

Whitney Hoffman

One of the founders of Podcamp, and an original digital adopter, Whitney is CMG's content production manager and director of client social media.