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I just read a mind-blowing new report from BrightLocal, Google MyBusiness Insights Study and one of the things that really jumps out at me is the direct correlation between the number of pictures a business has uploaded to their GMB profile and the number of phone calls and website visits these photographs drive.
We definitely see this playing out with HVAC contractors, even though it's funny what people will click on.
If you don't already have over 100 pictures on your Google My Business profile (You do have a GMB profile, right?) gather up the best 110 pictures you have tucked away in everybody's phones and get them uploaded asap!
Then every week, add a handful of fresh pics and you should be in good shape. Until Google changes the rules. Again.
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Comfort Media Group is the digital marketing company for growing HVAC contractors.
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