This is How HVAC Contractors Have Always Designed and Build Websites

Traditionally, building a website has three primary phases: planning, which includes design and development, followed by a time where problems and bugs are ironed out and then a long period of time where your website loses its relevance and competitors websites overtake yours.

This typical process results in either get a generic, cookie cutter site, or if you’re fortunate, something original and unique.

Something original and unique is usually expensive, but more importantly, requires a lot of involvement from key personnel of the business. This takes most of them away from their primary business functions, and is often a source of conflict. In our experience, this is stressful and usually takes longer than planned.

The next phase is when the new site is finally launched. Both parties are usually happy to be done with each other and focusing on other priorities.  The site is rarely tested and optimized to see if it will resonate with your target customers and drive lead generation through conversions.

The final phase begins as the site remains mostly static for the next two, or three, or four, or five years, while its relevance to your target audience and your valued business partners slowly declines.

The owner becomes disenchanted with the look and feel of the site and starts thinking about all the things they don’t like about their site and wish they would have done differently if they could do it all over again.

In most small to medium-sized businesses,  people postpone re-evaluating their website because the process was so painful.  I can’t remember the last time someone was happy with this process.

The Best Way to Design and Build an HVAC Contractor Website

We believe that the true measure of a website is the conversion rate optimization and its relevance to your ongoing business initiatives.  Business initiatives tend to evolve over time and reflect current circumstances as too should your website

This brings us to the alternative: Growth-Driven Design (GDD) with Agile development.

Growth-driven design incorporates the concepts of Agile Software Development and is a process of continuous website design and improvement. GDD fuses marketing goals with website design and development, and it allows the marketer (not just developer) to test theories and run experiments to find out what actually works best for the customer.

Growth Driven Design and Agile Development promotes:

• adaptive planning - accommodate seasonal needs, new products and other timely content.
• evolutionary development - improve your content as you see fit, when you see fit.
• early delivery - short runway to launch
• testing often - ensure every page on your website is resulting in the desired visitor behaviors.
• continuous improvement - by measuring the behavior of your website visitors, you can make changes designed to improve your results.

Growth Driven Design encourages rapid and flexible response to changes in market opportunities and marketing objectives.  

Growth Driven Design empowers your whole organization to view your website as a revenue generation tool instead of just a static brochure.

The goal of Growth Driven Design and Agile Development is to build out seasonally relevant sections of the website as your needs and the shifting needs of the market dictate, instead of delivering the whole website at the end of a long, painful development cycle.

GDD results in a shorter design period prior to launch date, and continuous optimization and improvement over time. GDD spreads out your investment and ensures you the highest possible ROI, while establishing trust and authority in the eyes of your customers and business partners.