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Robert Cialdini spends a lot of time and makes a lot of money researching and explaining the science of influence and persuasion.
Since you are a seasoned sales pro, you implicitly understand many of these concepts, and have been successful tapping into many of these natural human inclinations.
One of the concepts we strongly recommend using in your digital marketing is the power of PRE-SUASION.
In the context of HVAC sales, we call this "Setting the Table" to create more positive outcomes.
More one-call closes.
When you send your prospect an educational email prior to the sales call, and they read it, or they click on the links in the email to read the articles back on your website, you dramatically increase the likelihood of a one-call close.
Grab your beverage of choice and spend 12 quick minutes getting your mind right. Pay special attention to #3 - AUTHORITY, and imagine how you can use your educational website content to establish your authority and expertise before the sales appointment, closing the trust gap and transforming the conversation at the kitchen table from a sales call to a consultation, with a much higher probability of a positive outcome.
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Comfort Media Group is the digital marketing company for growing HVAC contractors.
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