An Introdcution to email marketing

Email marketing is one of the most powerful channels for lead generation. The size of your contacts list is a direct look at the reach you have, and is a definite advantage, or limitation when it comes to your marketing efforts.

If you don't have a strong email marketing foundation, this is a good place to start. Download our free ebook and use the best practices shared here as a roadmap to your email marketing success.

In the following pages you will read about:

• The top challenges email marketers face and how to solve them
• Types of marketing emails you can send
• Email marketing metrics to monitor