Blogging is one of the best forms of content your website can produce that will keep your material new, fresh, and relevant to your consumers. Some people still think blogging is just a bunch of online diaries that people write about their days in. The truth is, blogging is a growing form of marketing that every company should be using. Providing a consistent stream of informative blogs can turn you into a "go to" source of information for your industry. When people want opinions or advice, blogs are usually the first source of inofrmation a search engine will produce. So wouldn't you want to be the source of information your customers turn to?
How Blogging Has Changed
Remember when I said some people still think blogging is a bunch of online journal entries? Well that's because it was! Blogging first really gained popularity when people used to use "personal blogs" as journals to write about their day, as well as personal interests and hobbies. In the mid to late 2000's, companies and businesses started to use blogs themselves. Today blogging is only growing further, and doesn't appear to be going anywhere. There are different types of blogs, from personal blogs, to company blogs, to video blogs. Blogs have allowed companies the ability to have more interaction with their consumers, and deliver current and up to date information to their audience.
Why Should You Blog?
Today, consumers are not going to call a salesperson when they need information about a product or service. They look it up on the internet first! Whether they want to know why their house is too hot, or who the best DJ in the area is for a graduation party, they are going to do some research on the internet to find these things out. A lot of this searching for information or advice on the internet will result in the consumer reading a blog. By the time a consumer is ready to call a salesperson, they have most likely already done some research, and are about 50-60% through their decision making process already! So wouldn't you like your company to be the trusted source of information, helping these customers make their decisions in this process? Well blogging is the best step to becoming that source of information.
Blogging also provides a way for consumers to interact with what you have to say. Almost every blog article has a "comments" section listed below it, and it gives your audience a chance to talk to you about what's on their minds. Whether they agree or disagree with your article, have a question, or just want to leave a comment, it gives you an opportunity to hear what your audience has to say. You can choose to interact back with them, or maybe change your content in the future to please your audience.
Here are a couple interesting facts about blogging:
- Companies that blog get 55% more traffic and 70% more leads than companies that don't
- 57% of companies have acquired a customer through their blog
- 65% of daily internet users read blogs
How Can We Help...
We have a team of content creators who are ready to write and post blogs for your company! We can use topics generated in house, or topics that your company wants written about. We use text, images, and videos to create amazing, informative, and engaging content for your audience. It's important to have a constant stream of up to date, and relevant content in your blog posting, and we have a diverse team that can keep these blogs coming for you.
Just like any form of marketing, there has to be some sort of strategy for your company's blogging. Whether it be style, timing, or of content, we can help tailor your blogging strategy to the audience you want to grab. Blogging a lot will certainly help any sort of marketing effort, but having a well thought out strategy using statistics and analytics, we can help make your blogging strategy best in class.
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