If a buyer has the intent and the means to make a purchase, what do they really, really need to know in order to put cash on the barrel?

Based on extensive data analysis, we have created a systematized process for getting these critical pieces of information in front of these motivated buyers.

An automated, Internet-based machine comprised of educational website content and automated emails designed to put the right content in front of the buyer at just the right time in their research process.

Based on the data we have seen working with ductless contractors all over the country, when you educate a homeowner about these things - if the buyer has the intent and the means - give them these things and you will get them to the table.

The Buyer’s Journey - Breaking it Down (1)

If a prospect calls your shop to schedule an in-home consult, give them all this information before the sales call to dramatically increase your one-call closes.

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Don Lafferty

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