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We boost a lot of posts on Facebook.
We've boosted Facebook posts for HVAC contractors, physical therapy practices, massage and skin care spas, bestselling authors, breast cancer awareness, autism awareness, migraine awareness, every holiday and the Superbowl, but I've never seen results like a recent boost we did for ReStore in Langhorne, PA.
And it just goes to show you that the perfect chemistry is all about authenticity, passion, fun and having a genuine win-win baked right into your value proposition.
Tracy had a goal to meet, so early on the last day of August, she gave the neighborhood a quickie tour of the ReStore in Langhorne, PA, and boosted it on Facebook for $75 to a ten mile radius around Langhorne, PA.
The returns are still tabulating in terms of both social media metrics and impact to the cash register, but as of now Tracy's video has 29,000 views, 77 glowing comments - about ReStore, about the staff and about Tracy Mulvaney, the store manager - 330 positive reactions and - here's the kicker - 378 shares!
That is a staggering statistic, and a testament to that solid combination of ReStore and Habitat for Humanity's impeccable brands, Tracy's obvious passion for their mission of building homes for qualifying Bucks County residents, and the sheer quality of their value proposition for both donors and shoppers.
Total time invested: 20 minutes to shoot the video and get it posted to ReStore Langhorne's Facebook page.
Total money invested: $75.
Just do it.
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Comfort Media Group is the digital marketing company for growing HVAC contractors.
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