Why Instagram? 

Instagram is a mobile phone app that allows you to share photos and videos. Instagram is a great way to show your customers the more personal side of your business so they can relate to you and your team as people, not just a business.

Instagram has over 300 million users and counting. Although travel, food, and fashion businesses tend to do very well on Instagram so do other businesses. To name a few, American Express, GE, and Intel have huge followings with GE having up to 186 thousand followers. And because half of instagram users check their instagram everyday. That's 93 thousand people GE reaches everyday that they post a photo to Instagram. They have created a community of loyal followers by posting photos that are unique and interesting to their business. Through instagram they show what their company values, what their goals are, what their achievements are, and the lives they are changing. The key to instagram is making it about more than just what you are selling. Once you have done that, that's when you connect with people and turn them into potential leads for your HVAC company.

Connect Instagram to Your HVAC Business.

Instagram is a great way to convert people into potential leads for your company. But first you need to have a healthy amount of followers that you can reach in order to convert them into leads. One of the ways you can do this is by connecting your twitter or facebook to your instagram. You can also search through your contacts on your mobile device to find their accounts. The second is to make sure you have your HVAC business's information in a place where your followers can access it. This place would be in the bio section of your Instagram account that appears at the top of your Instagram page whenever someone goes to it. Most importantly add your company's website to the bio so that your followers can easily click on it and be taken to your home page.

Make Your Instagram Interesting.

There is an important balance that every company must find between being funny on instagram and being informative. Do not be afraid to be a little bold and out there with your photos, hashtags, and photo descriptions, but remember to try and connect it back to your business. There are a lot of ways that you can be creative on Instagram and you should try and take advantage of all of them. This includes editing your photos, adding photo descriptions, and adding hashtags. Remember your photos should be about more than just what you are selling. They should be about something personal to your company. This will help make your photos stand out and get more attention to your instagram page to create future leads.

At Comfort Media Group, we have a dedicated staff of inbound marketers who will assist you in developing an Instagram strategy based on your marketing goals. Using best practices, we'll integrate your business' Instagram profile into your existing marketing campaigns to ensure you're getting the most bang for your buck. We can provide you with many more tips and information on how to use instagram to generate leads for your company. Click the button below to get your free guide.