It's hard to hire a marketing company you can trust. One that is not related to you, that is, and who consistently delivers the results you hear other guys talking about at every trade show and mix group.

We know that.

We are from your world, and went through that same pain and frustration.

That's why we started Comfort Media Group. To provide a trustworthy digital marketing resource for the HVAC industry. 

For men and women like you, who speak like regular people. Like somebody at little league, church or over burgers and beers.

Ron Musser with RJ, Casey and Bob McAllister at the Peirce-Phelps Expo 2015

Ron Musser with RJ, Casey, and Bob McAllister at a Peirce-Phelps Expo

At CMG we understand the HVAC contractor's world, but even more importantly, we understand the HVAC Buyer. The homeowner you are trying to attract every day.

As we've developed our belief system these past twelve years, some genuine value has been produced along the way. Repeatable strategies, processes, and tactics that produce predictable results when executed according to plan.

Here are some reasons you would want to contact Comfort Media Group:

  • You need more sales.
  • You have a website, but you need content that converts visitors to appointments.
  • You are trying to teach HVAC guys to use a CRM.
  • You want to be sure your website is producing leads.
  • You are tired of being confused by SEO experts.
  • You are tired of getting a bill for Google Pay-Per-Click ads without really knowing the results.
  • You want to know that your website is working for you.
  • You want to be on the first page of Google for the right searches.
  • You want total transparency and visibility into your marketing spend, and you want to track the results.
  • You want proven lead-gen campaigns.
  • You want to be more effective in getting leads from Facebook.
  • You need low-cost options for staying top-of-mind with your target customers.
  • You want to systematize and automate your sales and internal communications.
  • You want to sleep better at night, knowing you have a plan that is measurable.
  • You are struggling to get value out of HubSpot or some other marketing automation software.
  • You have tried digital marketing and failed due to a lack of focus or follow-through.
  • You want to join an online mix group with 4-5 other non-competing contractors.
  • You want to belong to a private Facebook community of like-minded HVAC contractors and industry experts.
  • You need a speaker or teacher to talk about any aspect of digital marketing at your expo, conference, strategy meeting or corporate event.
  • You are a contractor owner or marketing manager simply trying to better understand the opportunities for lead generation through your online presence.
  • You want to know how HubSpot can help you increase the volume and quality of your sales leads.
  • You have a question about social media or digital marketing that I can answer in five minutes or less.
  • You are having a party or going fly fishing and want to invite me.

HARD WORK AHEAD: 

What we do is not for the faint of heart. 

This requires commitment commensurate with the results you want to see. Beware the consultant who tells you it will be easy.

Donny, Mike and Danny.jpgDonny Lafferty, Mike Cappuccio, and Dan Kelly doing a video shoot in downtown Boston

This is building a house of bricks, not a house of sticks or straw, but it can be fun.

This marketing requires firm beliefs tempered by flexibility and the courage to move boldly and swiftly to remain ahead of the giants in your service area.

We hope our beliefs, based on real data, will provide you with the framework for your digital sales and marketing strategy, and the brick house that will remain long after we're gone.

Click here to schedule a conversation about your needs

Be a Better Marketer

Don Lafferty

About the Don Lafferty: