Instagram Marketing for HVAC Contractors

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What is Instagram and How to Start
Instagram is a social media platform that allows you to share photos and video clips. This may seem like one of the more PERSONAL social networks, but there are a few great ways to work it into your business.

To get started you want to cultivate a following.  Having a healthy amount of followers will INCREASE your chances of converting them into leads. You can link your Instagram profile with your Facebook and Twitter to draw followers from your previously established social network pages.

It is important that you optimize your business' profile. You won't need all of your information here, but your viewers should know who you are, what you do, and how they can reach you.
 
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How To Use Instagram

Next you want to look at creating a flexible posting plan. Creating a posting plan is important because you want to be CONSISTENT with your posting.

Posting on social networks happens at a rapid pace. If your posting is not consistent, you will be swept away in the current of grumpy cat memes and throwback Thursday pictures.


Make sure that your Instagram photos are a healthy balance of fun images, as well as ones related to your HVAC business. Your goal through Instagram is to capture the attention of your followers. Too many self promoting posts can come across as pushy, whereas too many fun images will cause people to forget why you are really there. Be creative with the things you post but always remember your goals.

Linking your Instagram to your Facebook is beneficial when it comes to promoting business. Instagram allows you to reach around 130 million people. Connecting your business' Facebook and Instagram accounts will allow you to reach up to 6 times as many people as you would if you were just using Instagram alone.

Keep Up With the Times

There are a host of trends on Instagram in which people participate in, on a regular basis. Some of these trends include "man crush Monday", "woman crush Wednesday", "throw back Thursday", and "flashback Friday".

You can use these trends to market your own products and services. All of the trends may not work for you, but being aware of the trends is a major advantage.

It is good practice to make your followers feel like they are receiving some type of benefit from viewing your content.

You can reward your followers with certain promotions or discount codes through Instagram, and by doing so, you make viewing your content a priority.

Being on Instagram is about more than just sharing pictures. You have the opportunity to create a memorable experience with your followers. A photo contest between Instagram and Facebook will allow your followers to be interactive and have fun with you. You can enhance the contest by the use of hashtags, which will allow your brand and your contest idea to be searchable.

Showing off your employees will give your community some behind the scenes access to your operations.

This will show your community that you value your employees and the work they do.

To go along with the appreciation of your employees, show that you appreciate your community members by including them in on important brand moments.

When you reach important milestones, or have exciting news, share it. Instagram is a great way to expose something new to your community. Perhaps you are launching a new project soon, give your followers a sneak peek of what you're doing, allow them to feel like they have exclusive, behind-the-sceans accress to your project!

At Comfort Media Group, we have a dedicated staff of inbound marketers who will assist you in developing an Instagram strategy based on your marketing goals.

Using best practices, we'll integrate your business' Instagram profile into your existing marketing campaigns to ensure you're getting the most bang for your buck.

Once your page is up and running, we'll continue to maintain your Instagram presence by posting new photos, following related pages, and managing the connection between your other social network pages.

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Social Media Marketing

Don Lafferty

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