800-pound-gorilla HVAC contractors with super-sized budgets can flat out own local paid media and dominate high profile sponsorship spaces in a local market.

All it takes is money, right?

These are challenging times for contractors to compete in traditional, paid media, to be sure, but it's still possible to compete with the big guys -- online where buyers do research before talking to sales.

A David vs. Goliath Story

Every HVAC installer has the ability to position themselves to be found in an Internet search -- by somebody doing research before contacting a contractor. Before the Zero Moment of Truth.

Put together a plan to create unique, owned media, like website pages, articles and videos. When people find your helpful, informative, educational website content, it will establish you as an authority for very specific types of work in very specific neighborhoods.

A methodical content marketing plan will put a strong contractor in the dominant search position for the kind of real, organic results Google and humans like best.

The kind of links eighty percent of people click on.

SEO for HVAC Contractors

This strategy is not a quick fix, but anybody who plans to be in business two years from now should be figuring out a way to fit owned media into their HVAC marketing budgets today.

ECI Comfort is able to compete online against much larger competitors using a long term content strategy.

Each line in the graph below represents the online marketing score of a Philadelphia-area HVAC company, and tracks their performance over time. Here you can see ECI Comfort's online presence keeping pace with behemoth, Horizon Services, while surpassing the online marketing performance of Delaware Valley HVAC giants, Sila and Hutchinson.