ReStore in Langhorne, PA Goes Viral with Video on Facebook to Build Houses

Posted by Don Lafferty on Sep 2, 2017 8:59:13 AM

We boost a lot of posts on Facebook.

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Topics: Facebook Marketing for Contractors, Be A Better Marketer

The HVAC Buying Process Has Changed

Posted by Don Lafferty on Aug 10, 2017 11:59:45 AM

There was a time when most homeowners called you to ask questions and gather information before they bought a new system, but now, buyers are 80% of the way to making their purchase decision before they ever pick up the phone to call you.

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Topics: Social Media for Contractors, Be A Better Marketer, Case Studies, Customer Journey, Close More Deals

Pacific Northwest Heat Wave Solution: Ductless Mini-Split Air Conditioners

Posted by Whitney Hoffman on Aug 6, 2017 4:41:22 PM

The Pacific Northwest, from Portland to Seattle has just come out of a record heat wave. Will it be the last one? Time will tell, but what can we do now that it's over, and contractors are trying to regroup from the frenzy?

"Air conditioners have been flying off the shelves.", according to Washington Post writer Lornett Turnbull. How nice would it be to be that busy all the time?

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Topics: Be A Better Marketer, Sell More Ductless

Why Social Proof Matters to Your HVAC Business, and 6 Tips to Get Some

Posted by Ron Musser on May 11, 2017 2:26:45 PM

What is social proof?

“The tendency to see an action as more appropriate when others are doing it.” -- Robert Cialdini, the author of the best selling book INFLUENCE.

Why does Social Proof matter when Setting the Table for higher close rates?

The principle of social proof states that we often determine what to do by looking at what others are doing.

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Topics: Be A Better Marketer

Why Contact Comfort Media Group?

Posted by Don Lafferty on Apr 2, 2017 6:12:30 PM

It's hard to hire a marketing company you can trust. One that is not related to you, that is, and who consistently delivers the results you hear other guys talking about at every trade show and mix group.

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Topics: Be A Better Marketer

The 9 Word Email for HVAC Contractors

Posted by Don Lafferty on Feb 25, 2017 10:48:40 AM

We’re always learning something, but the last couple of weeks have been especially productive.

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Topics: Be A Better Marketer

Who is Comfort Media Group and what do we do?

Posted by Don Lafferty on Feb 21, 2017 7:42:18 AM

Comfort Media is a digital marketing partner totally focused on Home Services Contractors like HVAC, Plumbing and Electrical contractors .
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Topics: Be A Better Marketer

What I Learned at HubSpot Inbound for HVAC Contractors

Posted by Don Lafferty on Nov 11, 2016 1:05:44 PM

Smack in the middle of the launch of The Comfort Zone, the presidential election and a heartbreaking loss in the CMG family, Donny, John and I took a couple of days to soak in some truly leading-edge marketing and sales advice at HubSpot's annual Inbound conference in Boston. Not to mention, Boston's best pizza, which has become a primary draw for Donny and me.

So what did I learn at Inbound that is important to HVAC contractors? Here's my top 10 list. Some of this we already knew, some of this is new to us.

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Topics: Conferences and Expos

7 Brilliantly Funny HVAC Commercials

Posted by Dresden from the Comfort Team on May 13, 2016 10:02:52 AM

One of the most UNfunny things imaginable is having a broken HVAC or no air conditioning - especially in the summer months. And yet some of the most hilarious HVAC commercials are about just that fear. Suffering in the heat is no joke - but these companies have found a way to make us laugh.

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Topics: Be A Better Marketer

Are You Losing Out? Don't Forget Online Referrals

Posted by Whitney Hoffman on May 11, 2016 2:38:39 PM

If you want to find someone to help you with a problem, big or small, where do you start your search?

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Topics: Lead Generation for Contractors

How HVAC Contractors Can Use Facebook to Generate Sales Leads

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How HVAC Contractors Can Use Pinterest to Generate Sales Leads

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How HVAC Contractors Can Use Twitter to Generate Sales Leads

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How HVAC Contractors Can Use Instagram to Generate Sales Leads

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